Hits 1 Million
widely as "video game of the year" and recipient of
multiple industry awards for excellence, "Halo: Combat
Evolved" has earned the distinguished honour of being the
fastest million-unit seller ever for any next-generation console.
According to NPDFunworld, the definitive source for toy and video
games industry sales data, "Halo: Combat Evolved" recently
crossed the magical 1 million mark in sales in the United States and
Canada. Statistically, this means that more than six copies of
"Halo: Combat Evolved" have been sold every minute of
every day since its launch on Nov. 15, 2001.
"Halo: Combat Evolved" also has played a major role in
helping the Xbox video game system from Microsoft Corp. set
additional key sales records in the United States in just four
months following its launch. The following milestones put Xbox on
pace for long-term, worldwide success:
nearly four games sold for every system purchased, Xbox has a
higher attach rate than any next-generation console. Data shows
that in the four-month period following the launch of Xbox,
owners purchased 1.2 more games with their Xbox system than
PlayStation 2 owners did, helping Xbox achieve 82 percent more
software sales than PlayStation 2.
just four months, Xbox has already catapulted to the No. 2
position among current game console sales.
its launch, Xbox has outperformed PlayStation 2 sales by 25
percent when comparing system sales during the first four months
of each on the market.
demand for 'Halo: Combat Evolved' has been incredible from the very
beginning," said Pete Roithmayr, vice president of
Merchandising at Electronics Boutique. "It's reason alone to
own an Xbox. Heck, it's the reason to play video games. 'Halo:
Combat Evolved' is that good."
"We are thrilled that 'Halo: Combat Evolved' has won over Xbox
gamers, with sales hitting 1 million units at an amazing pace,"
said Ed Fries, vice president of Xbox Game Content at Microsoft.
"There's nothing like it anywhere else. It's only on Xbox. If
you haven't played 'Halo: Combat Evolved,' you're missing out on the
best video game experience available."
Indicative of the growing worldwide popularity of the
"Halo" brand, European gamers are also gravitating to the
game less than one month after its launch. According to Chart-Track
Ltd., a reputable marketing research tool on PC software and video
games in the United Kingdom, 86 percent of all Xbox system
purchasers have also bought a copy of "Halo: Combat
Evolved." Gamers in Japan will get their opportunity to join
the worldwide "Halo: Combat Evolved" fan base when the
game is introduced there on April 25.
According to Fries, "Halo: Combat Evolved" is only the
beginning. "Both Microsoft Game Studios and our third-party
developers in the industry will soon be announcing a large line-up
of amazing new titles and services that will further demonstrate the
gaming experience and graphics performance only available with