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Microsoft Cuts Xbox Price
March 29, 2004

Today, Microsoft announced that it would be cutting the price of the Xbox gaming system in North American markets effective March 30, 2004. The price drop brings the Xbox down to $149.99 in the United States, $199.99 in Canada, and 1,999 Pesos in Mexico. Consumers in the US and Canada are seeing a 30 dollar price drop, while consumers in Mexico are seeing a 500 peso (45 dollar) price drop. The move marks the first time Microsoft has led with a price cut. Previously, Microsoft followed market-leader Sony when issuing price cuts.

Going further with their price cuts, Microsoft has also cut the price on several popular titles. Crimson Skies: High Road to Revenge, Project Gotham Racing 2, and Counterstrike will be priced at $29.99 effective tomorrow. These three titles are some of the hottest games that utilize the Xbox Live system. Many see this move as an effort to lure more people towards the Xbox Live service. The free trial cards included in the current Xbox Live titles reinforce this notion.

Voodoo Vince and Grabbed By the Ghoulies are dropping to 19.99 effective today. Joining them tomorrow at the 19.99 price range is the Xbox Music Mixer program. This program allows users to import music tracks from their PC to their Xbox, as well as turn the Xbox into a karaoke machine.

"We have always been committed to providing gamers with the best entertainment experience available," said Mitch Koch, corporate vice president of Microsoft worldwide retail sales. "At this lower mass market price point, we're opening up this great system to an even broader audience of people who can experience Xbox for the first time."

Microsoft is also adding a “Platinum Family Hits” line of titles. The titles in this category are targeted towards family (or younger) audiences. This move is the first of its kind in the industry, and will include such titles as Finding Nemo and Harry Potter and the Chamber of Secrets. The titles in this line will be priced at the Platinum Hits price of 19.99.

Reported By: Nick Arvites

 


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